Enhancing guest access to any of your online content is a critical aspect of digital marketing. There are numerous strategies that could be applied, but since the advancements are great, we are shifting toward newer strategies that benefit us more.
Among those newer strategies, we have QR codes that have emerged as a powerful tool to streamline this process. How and why do they streamline everything?
Well, the fact that they offer quick and easy access to web pages, promotions, and other online resources, are just some of many things these can do, but let’s try to elaborate this a bit more below and lets have you check out WIFI QR code as a newer addition.
Simplifying WIFI Sharing
The primary and biggest advantage of QR codes is the ability to simplify the sharing of WIFI for instance. Instead of spending time typing out those tedious passwords, you can simply scan a QR code and instantly be connected to the network. This works best for:
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Home networks
Most of us tend to complicate our home networks overly, and we know that after 20 times of typing in and mistaking, we get frustrated as well as our guests. Why not simplify things and have a WIFI QR code and allow your guests and friends to scan it to get online simply?
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Public networks
Every restaurant, museum, shop and other public spot has a WIFI available. Cafés suffer from this the most because, during the day, numerous guests will ask for a password and be impatient about it. Find a good spot to hang that QR code, and allow them to get online with a click.
Enhancing User Experience
QR codes are simple and quick meaning they can significantly improve the overall user experience:
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Instant Access
To anything and anywhere in a second or so means your users get special promotions, sign-up forms, or exclusive content instantly
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Multi-Device Compatibility
This means you really need to pay attention to the compatibility of the web pages linked to QR codes. They need to be mobile-friendly, as most users will be scanning codes with their smartphones.
Contactless Interactions
Contactless interactions were feared since these started with a bit complicated things like contactless pay. When we saw that this was safe if used properly the increasing demand for contactless interactions brought you to QR codes, which play a vital role in:
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Event Registrations
Having a QR code as a means by which attendees can scan a code and register online or confirm their attendance is awesome because it reduces the need for physical paperwork and time loss.
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Customer Support
Is also a great way by which you can utilize QR codes. Use product packaging or instruction manuals to direct customers to support pages or FAQs easily.
Tracking and Analytics
QR codes are awesome because, besides what we also listed, they can be used for tracking and providing valuable data on user behavior and engagement.
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Analytics Integration
QR codes with analytics integrated will offer you tools to track how many people scan the codes, where they are from, and which pages they visit. This is valuable data that can help refine your marketing strategies.
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Custom Campaigns
Having or creating customized QR codes for different campaigns or marketing channels is awesome and will allow you to track the performance of each campaign individually and adjust accordingly if there is a need.